Disclose sponsorship and affiliate relationships clearly in content.
- Disclose sponsorship and affiliate relationships clearly in content3 cited sources2 categories
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Why this matters
Transparency about paid promotions complies with Discover policies and builds user trust.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Add clear sponsorship or affiliate disclosures near content.
- Avoid disguising promotional content as editorial.
- Use standard disclosure language consistent with guidelines.
- Audit past content for appropriate disclosures.
- Train content creators on sponsorship transparency requirements.
Watch for
Concealing sponsorship may lead to content removal or manual penalties.
Definition of done
Sponsored content includes clear disclosures visible to users and crawlers.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.