ONE FOCUSED ACTION

Add social preview images using og:image meta tag.

Landing-page SEO

1 checklist items

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    Why this matters

    Social preview images improve link sharing on social platforms and can enhance search snippet presentation.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Select a representative, high-quality image fitting social media dimension standards.
    2. Add an og:image meta tag in the page head referencing the image URL.
    3. Ensure image is accessible and loads quickly without errors.
    4. Test social sharing previews on platforms like Facebook and Twitter.
    5. Review and update images with design or content changes.

    Watch for

    Missing or incorrect og:image tags result in poor visual previews, losing engagement opportunities.

    Definition of done

    Each landing page has an og:image meta tag pointing to an optimized image representing page content.

    Sources & attribution

    1. Landing Page Audit Tool ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.