ONE FOCUSED ACTION

Use only schema types appropriate for page content.

Structured-data SEO

Use only schema types appropriate for page content
2 cited sources1 category

Save for later 0

Use × to move an item here. You can restore it when you’re ready.

Your checks and saved items stay in this browser. Nothing is submitted.

Why this matters

Relevant schema improves clarity for search engines and avoids markup confusion.

A STARTING-POINT EXAMPLE

Hypothetical standard operating procedure

Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

Identify primary content type for each major page template.
Select most specific schema type representing that content.
Remove any schema markup that does not fit page purpose.
Test markup with Rich Results Test to ensure correct interpretation.
Maintain schema consistency across all similar pages.

Watch for

Using irrelevant or incorrect schema types leads to ignored markup and reduced SEO benefit.

Definition of done

Each page includes schema matching its primary content type, e.g., Article schema on blog posts only.

Sources & attribution

Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.