Best SEO Checklist
ONE FOCUSED ACTION

Add precise 'mentions' property to structured data for related entities.

Structured-data SEO

1 checklist items

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    Why this matters

    Including 'mentions' in structured data clarifies relationships with related entities for search engines, improving semantic understanding without misrepresenting page content.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Review main page content to identify related entities explicitly mentioned.
    2. Add a 'mentions' array using schema.org vocabulary in JSON-LD structured data reflecting these entities.
    3. Ensure each mention uses appropriate '@type' and 'name' matching on-page references.
    4. Validate updated markup with Google Rich Results Test or Schema Markup Validator.
    5. Monitor Search Console for structured data errors and rich result eligibility after deployment.

    Watch for

    Avoid marking up entities not visible on the page or irrelevant mentions to prevent manual penalties for misleading markup.

    Definition of done

    Structured data includes 'mentions' property matching visible related entities and passes Google’s Structured Data Testing Tool without errors.

    Sources & attribution

    1. Semantic SEO: a step-by-step guide | Computese ↗
    2. Semantic SEO: The Advanced SEO Strategy That Outperforms Keyword Stuffing | Ahrefs ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.