Best SEO Checklist
ONE FOCUSED ACTION

Use the Discover "Follow" feature by linking RSS/Atom feeds in website head.

Google Discover optimization

1 checklist items

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    Why this matters

    Enabling Follow allows users in certain regions to receive content updates, increasing retention and engagement.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Create valid RSS or Atom feeds for content updates.
    2. Add <link> elements for feeds in the website <head> tags.
    3. Verify feeds are accessible and updated regularly.
    4. Check Search Console or analytics for Follow traffic signals.
    5. Promote Follow feature availability on site where appropriate.

    Watch for

    Not implementing may miss out on loyal Discover follower traffic segment.

    Definition of done

    User Follow feeds increase repeat Discover visits and subscriptions.

    Sources & attribution

    1. Get on Discover | Google Search Central ↗
    2. Get on Discover | Google Search Central ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.