ONE FOCUSED ACTION

Link RSS or Atom feeds in website header for Discover Follow feature.

Google Discover optimization

1 checklist items

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    Why this matters

    Linking RSS or Atom feeds in your website head enables the Discover 'Follow' feature, allowing users to receive timely content updates.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Identify the primary RSS or Atom feed URL for your website.
    2. Add <link> tags referencing the feeds within the <head> HTML section (e.g., <link rel="alternate" type="application/rss+xml" href="/feed.xml" />).
    3. Validate presence using 'View Source' or Search Console feed inspection tools.
    4. Monitor Discover performance metrics for follower engagement signals after deployment.

    Watch for

    Omitting these links prevents users from subscribing via Discover's Follow feature, reducing potential engagement.

    Definition of done

    RSS or Atom feed links are present in the website's <head> section and recognized in Search Console.

    Sources & attribution

    1. Google Discover documentation ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.