Link RSS or Atom feeds in website <head> to enable Discover Follow feature.
- Link RSS or Atom feeds in website <head> to enable Discover Follow feature1 cited source1 category
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Why this matters
Linking RSS/Atom feeds formally in website head enables Google Discover's Follow feature, allowing users to subscribe and receive timely content updates from your site.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Generate valid RSS or Atom feeds covering your content updates.
- Add `<link>` elements for RSS/Atom feeds in the HTML `<head>` section using appropriate attributes (rel="alternate" type="application/rss+xml", etc.).
- Validate feed accessibility and correctness using feed validation tools.
- Confirm feed presence using view-source or SEO crawlers.
- Track Discover Follow feature uptake and feedback in supported regions.
Watch for
Failing to properly link feeds may prevent users from following your content via Discover, reducing engagement and repeat traffic.
Definition of done
RSS/Atom feeds are discoverable by Google and users can follow your site in Discover where the feature is supported.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.