Put systems in place to encourage customer reviews.
- Put systems in place to encourage customer reviews3 cited sources
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Why this matters
Reviews influence buying decisions and local search rankings by increasing trust and credibility.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify key review platforms relevant to your business.
- Create easy review submission processes (QR codes, follow-up emails).
- Educate staff and customers on the importance of reviews.
- Regularly monitor and respond to reviews for engagement and reputation management.
Watch for
Neglecting reviews can reduce consumer confidence and lower search visibility in local results.
Definition of done
Consistent acquisition of authentic customer reviews across key platforms.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.