Implement systems to encourage customer reviews.
- Implement systems to encourage customer reviews2 cited sources2 categories
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Why this matters
Customer reviews enhance trust and influence purchasing decisions, especially for local businesses.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify key platforms for reviews such as Google Business Profile and industry-specific sites.
- Create easy access to review links via QR codes or post-purchase emails.
- Automate follow-up emails requesting reviews after customer transactions.
- Monitor review flow and respond promptly to customer feedback.
- Continuously optimize the review acquisition process based on response data.
Watch for
Avoid fake or incentivized reviews that violate platform policies and damage credibility.
Definition of done
Increase in authentic customer reviews across major review platforms and Google Business Profile.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.