Best SEO Checklist
ONE FOCUSED ACTION

Compress resources with gzip or Brotli and enable HTTP/2.

Rendering optimization · Website performance SEO

1 checklist items

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    Why this matters

    Compression and modern protocols reduce transfer sizes and latency improving load times.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Configure server or CDN to serve gzip or Brotli compressed files.
    2. Enable HTTP/2 protocol on web server to allow multiplexing.
    3. Test resources with browser devtools for compression and protocol usage.
    4. Check for asset fallback mismatches and fix accordingly.
    5. Monitor page load improvements post implementation.

    Watch for

    Uncompressed resources increase bandwidth usage and slow loading.

    Definition of done

    Server serves compressed files over HTTP/2 with significantly reduced initial load times.

    Sources & attribution

    1. Web Performance best practices & tips - MDN ↗
    2. Website Audit Checklist ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.