Maintain old domain redirects indefinitely for important URLs.
- Maintain old domain redirects indefinitely for important URLs1 cited source1 category
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Why this matters
Permanent redirects preserve SEO value from external and internal links long-term.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Establish redirect policy maintaining important URL redirects indefinitely.
- Monitor legacy backlinks regularly to identify critical redirect targets.
- Configure server or CDN to permanently serve redirect rules without expiry.
- Schedule periodic audits to verify redirect integrity is maintained.
- Renew old domain registration to prevent accidental expiration.
Watch for
Removing redirects prematurely causes traffic loss from legacy backlinks.
Definition of done
All mapped old URLs permanently redirect to new domain URLs with appropriate 301s.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.