Add visible delivery, return, and payment information near purchase options.
- Add visible delivery, return, and payment information near purchase options2 cited sources1 category
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Why this matters
Clear policies reassure buyers, reduce bounce rates, and improve conversion likelihood.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Gather accurate up-to-date shipping and return policy info.
- Place concise bullet points or icons near the Add to Cart button.
- Highlight key customer concerns like delivery speed or free returns.
- Update regularly to reflect current service levels.
- Make mobile-visible and accessible.
Watch for
Avoid burying policy details or leaving visitors uncertain about costs or return options.
Definition of done
Delivery times, shipping costs, return policies, and payment methods are clearly displayed near CTAs.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.