ONE FOCUSED ACTION

Add guest profiles linking to all episodes featuring each speaker.

Podcast SEO

1 checklist items

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    Why this matters

    Dedicated guest pages create new entry points, improve discoverability, and enable guest-driven promotion.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Create a profile page for each important guest showing name, bio, and company.
    2. Link all episodes the guest appears on from their profile.
    3. Include related articles or external links about the guest.
    4. Update profiles with new guest episodes promptly.
    5. Promote guest pages to their audiences to increase inbound links.

    Watch for

    Mentioning guests only in show notes misses SEO opportunities and audience connections.

    Definition of done

    Guest profiles include bios, expertise, links to episodes, and external references when available.

    Sources & attribution

    1. Podcast SEO Guide | MicNest ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.