Publish accessible, crawlable transcripts in HTML on every episode page.
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Why this matters
Transcripts in HTML format make podcast content indexable by search engines and accessible to users with hearing impairments, improving SEO and compliance.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Obtain a complete and accurate transcript of the episode audio.
- Edit the transcript to correct recognition errors and improve readability.
- Publish the transcript as visible HTML text on the episode webpage, not as an image or PDF.
- Ensure proper text structure with paragraphs and speaker labels for clarity.
- Verify accessibility by testing with screen readers and confirm search engine indexing through site inspection tools.
Watch for
Avoid uploading transcripts as images, PDFs, or inaccessible embeds that search engines and assistive technologies cannot read.
Definition of done
Each episode page includes a clean, editable HTML transcript that search engines can crawl and users can read or navigate.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.