Best SEO Checklist
ONE FOCUSED ACTION

Publish podcast episode pages on your own domain with rich SEO elements.

Brand-search optimization · Topical authority SEO

1 checklist items

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    Why this matters

    Owning episode pages with structured data and internal links increases discoverability and SEO authority.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Create canonical episode pages hosted on your primary website.
    2. Embed podcast player for playback on the page.
    3. Publish cleaned, accessible episode transcripts in HTML format.
    4. Add PodcastEpisode JSON-LD schema with title, date, duration, and audio URL.
    5. Link to and from related episodes and thematic hub pages.

    Watch for

    Relying on host platform pages limits SEO control and traffic benefits.

    Definition of done

    Each episode has a canonical page on your domain with transcript, schema, and links.

    Sources & attribution

    1. Why Most Podcasts Fail at SEO - JumpingSpider ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.