Publish pins regularly and consistently.
- Publish pins regularly and consistently1 cited source1 category
Save for later 0
Use × to move an item here. You can restore it when you’re ready.
Your checks and saved items stay in this browser. Nothing is submitted.
Why this matters
Consistent pinning maintains audience engagement and signals activity to Pinterest algorithms for wider distribution.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Plan a pinning schedule allocating at least one original pin per week.
- Use Pinterest’s scheduling tools or third-party apps to queue pins.
- Avoid long inactivity periods exceeding two weeks.
- Monitor performance to correlate frequency with engagement.
- Adjust schedule to audience time zones for maximum impact.
Watch for
Irregular or infrequent pinning can decrease reach and slow audience growth.
Definition of done
Pins are created and published at least once a week, maintaining steady activity.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.