Ensure pages load quickly and return proper HTTP status codes.
- Ensure pages load quickly and return proper HTTP status codes1 cited source1 category
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Why this matters
Fast-loading, properly coded pages improve crawl frequency and AI engine inclusion in candidate sets.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Run page speed tests using tools like Google PageSpeed Insights.
- Optimize assets: compress images, leverage caching, minimize JS and CSS.
- Confirm HTTP status codes via server logs or online tools.
- Implement server-level redirects and error handling properly.
- Regularly monitor page performance and crawl logs for anomalies.
Watch for
Slow pages or incorrect HTTP responses reduce crawl budget and cause AI engines to ignore content.
Definition of done
Pages load under 3 seconds; live pages return 200 codes, redirects 301, and removed pages 404 codes.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.