Add visible publication and update dates prominently on all pages.
- Add visible publication and update dates prominently on all pages1 cited source1 category
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Why this matters
Perplexity weighs recency heavily and may downgrade content missing visible date stamps.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Display datePublished and dateModified prominently in page design.
- Update dateModified with each content revision to reflect freshness.
- Add date strings in human-readable format plus in Article schema metadata.
- Verify dates show properly on mobile and desktop versions.
Watch for
Missing dates cause content to appear outdated and reduce citation frequency.
Definition of done
Page shows clear, visible original publication and last updated dates near top or bottom.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.