Maintain original and authoritative journalism for better Google News ranking.
- Maintain original and authoritative journalism for better Google News ranking2 cited sources1 category
Save for later 0
Use × to move an item here. You can restore it when you’re ready.
Your checks and saved items stay in this browser. Nothing is submitted.
Why this matters
Original, authoritative content increases relevance and prominence signals in Google News ranking algorithms.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Create news content with original reporting, interviews, and unique insights.
- Cite authoritative sources and verify facts before publication to ensure accuracy.
- Avoid duplicate content by differentiating news from other outlets.
- Regularly update news stories to maintain freshness and relevance.
- Monitor Google News performance metrics and adjust reporting strategies accordingly.
Watch for
Using copied or low-quality content reduces visibility and undermines trust with users and Google.
Definition of done
Google News indexes and ranks your site prominently for stories with original, authoritative reporting.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.