Maintain original journalism and authoritative content for ranking.
- Maintain original journalism and authoritative content for ranking1 cited source1 category
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Why this matters
Google News prioritizes original reporting and authoritative sources to provide users with reliable, diverse perspectives.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Develop editorial guidelines emphasizing original reporting and analysis.
- Train journalists and contributors on standards for fact-based, authoritative content.
- Implement plagiarism detection to ensure originality.
- Regularly review published stories for unique value and authoritative sourcing.
- Engage in continuous improvement based on Google News ranking feedback.
Watch for
Duplicated or aggregative content without unique insight may perform poorly or be excluded from News ranking.
Definition of done
Publication consistently recognized as original and authoritative by Google's algorithms, improving news visibility.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.