Keep old hosting environment live to serve redirects reliably post-migration.
- Keep old hosting environment live to serve redirects reliably post-migration1 cited source1 category
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Why this matters
Old hosting must serve redirects to preserve SEO signals until external links update.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Plan hosting overlap duration before migration cutover.
- Ensure DNS still resolves old domain to old hosting during transition.
- Monitor server logs for redirect requests and errors post cutover.
- Communicate internally to maintain hosting until redirect volume declines.
- Shutdown old hosting only after confident redirect traffic has subsided.
Watch for
Deactivating old hosting too soon causes 404 errors and traffic loss.
Definition of done
Old domain servers continue to deliver 301 redirects to new URLs for an extended period.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.