ONE FOCUSED ACTION

Personalize news delivery respecting user preferences and privacy.

Google News optimization

1 checklist items

Save for later 0

Use × to move an item here. You can restore it when you’re ready.

    Your checks and saved items stay in this browser. Nothing is submitted.

    Why this matters

    Personalization improves user engagement and experience within Google News without violating policy.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Collect user interest data with consent respecting privacy regulations.
    2. Use algorithms to match news content to expressed and inferred interests.
    3. Include diverse perspectives to avoid echo chambers.
    4. Provide controls for users to customize or reset preferences.
    5. Regularly evaluate personalization effectiveness and compliance with privacy policies.

    Watch for

    Over-personalization risks creating filter bubbles; under-optimization reduces user satisfaction.

    Definition of done

    News recommendations reflect user interests while maintaining content diversity and privacy compliance.

    Sources & attribution

    1. Ranking within Google News - Publisher Center Help ↗
    2. Ranking within Google News - News Publisher Help ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.