ONE FOCUSED ACTION

Provide location and language targeting metadata for localized news content.

Google News optimization

1 checklist items

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    Why this matters

    Accurate language and region metadata improves news discoverability for relevant audiences.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Review content for target languages and regions
    2. Add meta tags specifying language and locale
    3. Use structured data to indicate location relevance
    4. Verify sitemap entries include localization info
    5. Test visibility within appropriate regional search results

    Watch for

    Incorrect or missing localization data may hurt regional news ranking and personalization.

    Definition of done

    All news content includes correct language tags and geographic metadata as per guidelines.

    Sources & attribution

    1. Ranking within Google News - News Publisher Help ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.