Best SEO Checklist
ONE FOCUSED ACTION

Add NAP info to header or footer on every website page.

Small-business SEO

1 checklist items

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    Why this matters

    Displaying consistent NAP helps search engines validate your local business info and assists visitors easily finding your contact details.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Insert business name, address, and phone in website footer or header template.
    2. Ensure formatting remains consistent with your canonical NAP.
    3. Verify presence by reviewing multiple pages across the site.
    4. Update promptly if business info changes.

    Watch for

    Missing NAP on pages weakens local SEO signals and user trust.

    Definition of done

    At least three diverse website pages include identical NAP in header or footer.

    Sources & attribution

    1. Local SEO Checklist for Small Businesses ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.