Use compressed and appropriately sized images optimized for mobile delivery.
- Use compressed and appropriately sized images optimized for mobile delivery1 cited source1 category
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Why this matters
Large, unoptimized images slow mobile load times causing higher bounce and lost rankings.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Audit images for desktop-size usage on mobile pages.
- Resize images to match device viewport requirements.
- Compress images using WebP or AVIF formats with fallbacks.
- Leverage responsive srcset attributes to serve optimal images.
- Test load times on mobile network conditions to validate improvements.
Watch for
Serving desktop-sized images to mobile devices wastes bandwidth and degrades speed.
Definition of done
Mobile pages load images sized for screen with compression and modern formats.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.