Provide a publicly accessible facts endpoint in canonical JSON for AI systems.
- Provide a publicly accessible facts endpoint in canonical JSON for AI systems1 cited source1 category
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Why this matters
Machine-readable facts allow AI engines to retrieve verified, canonical data for citations.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Define core factual claims for your brand, products, and services.
- Develop a JSON API endpoint presenting these facts in a machine-readable canonical form.
- Ensure endpoint accessibility without authentication and document its URL.
- Integrate endpoint URL in llms.txt or sitemap annotations if supported.
- Maintain facts accuracy and update promptly with business changes.
Watch for
Absence of structured facts forces AI to infer from unstructured text risking errors.
Definition of done
A stable, canonical JSON endpoint lists claims, pricing, and FAQs accessible to crawlers and APIs.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.