Create one unique location page per service area with local keywords and CTAs.
- Create one unique location page per service area with local keywords and CTAs2 cited sources1 category
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Why this matters
Unique location pages help local SEO by targeting specific geographic areas with relevant content and calls to action, improving visibility in local search results.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify all service areas your business serves and list them.
- For each area, create a dedicated webpage with unique, descriptive copy (300+ words) incorporating local keywords.
- Include a clear call-to-action relevant to that location (e.g., contact info, booking link).
- Link to each location page from the main website (menu or footer) to ensure crawlability.
- Regularly audit location pages for content uniqueness and update with local news or events.
Watch for
Avoid duplicate or thin content on location pages, which can harm SEO and confuse search engines.
Definition of done
Each service area page has at least 300 unique words including local keywords and a clear call to action, with no content duplicated across location pages.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.