Best SEO Checklist
ONE FOCUSED ACTION

Localize image and video content with embedded text and captions.

Multilingual SEO

1 checklist items

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    Why this matters

    Embedded text in images and videos contributes to SEO and must be translated to maintain relevance and accessibility.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Inventory images and videos with embedded textual content.
    2. Create or source translated versions of each media asset.
    3. Replace or dynamically serve localized media on localized pages.
    4. Add captions and alt text matching the localized language.
    5. Check accessibility compliance for multimedia in all locales.

    Watch for

    Untranslated embedded text misses SEO signals and reduces user comprehension in target language.

    Definition of done

    All embedded text in images and captions/subtitles in videos are localized appropriately per language.

    Sources & attribution

    1. Multilingual SEO checklist: What to verify before launch ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.