Best SEO Checklist
ONE FOCUSED ACTION

Publish unique location-focused pages with 300+ words and local keywords.

Google Search SEO

1 checklist items

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    Why this matters

    Unique, locally relevant pages improve local SEO by capturing area-specific search demand and supporting clear user intent.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Identify each distinct city or service area your business covers.
    2. Create one dedicated page per city or area with unique content.
    3. Include local keywords naturally in headings and body text.
    4. Add a clear CTA related to the location’s services.
    5. Audit pages regularly to ensure content uniqueness and update with local events or news.

    Watch for

    Avoid thin or duplicate content across location pages, as this can dilute SEO value and confuse search engines.

    Definition of done

    Each location page contains over 300 unique words, includes targeted local keywords and clear calls to action (CTAs), and ranks for area-specific queries.

    Sources & attribution

    1. Local SEO Checklist for Small Businesses ↗
    2. SEO Best Practices for Small Businesses ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.