Add Local FAQ Schema Section on Category Pages During Onboarding.
- Add Local FAQ Schema Section on Category Pages During Onboarding2 cited sources1 category
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Why this matters
A structured FAQ section answering common local business questions helps capture long-tail queries, improves user experience, and enhances local search prominence.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify common local customer questions related to the category or business.
- Write clear, concise answers using natural, jargon-free language.
- Implement FAQ content near the top or a prominent section of the category page.
- Add FAQ schema markup to the FAQ content using JSON-LD format.
- Test structured data implementation with Google's Rich Results Test before launch.
Watch for
Avoid adding generic or irrelevant FAQs that do not address actual local customer inquiries.
Definition of done
Category pages contain an FAQ section formatted with JSON-LD schema targeting local intent, verified by structured data testing tools.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.