List your business on major local directories consistently.
- List your business on major local directories consistently1 cited source1 category
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Why this matters
Being listed and verified on trusted directories increases local SEO signals and broadens customer exposure.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify major directories relevant to your locale.
- Claim or create business profiles on each platform.
- Verify listings using provided processes.
- Confirm NAP and categories match your canonical format.
- Periodically audit listings quarterly for consistency and accuracy.
Watch for
Inconsistent information or unclaimed listings on popular directories reduce credibility and potential traffic.
Definition of done
Business claimed and verified on Bing Places, Yelp, Facebook, Apple Maps with consistent NAP.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.