Build core and niche local citations on authoritative directories.
- Build core and niche local citations on authoritative directories2 cited sources1 category
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Why this matters
Presence on key general and industry-specific directories boosts local SEO relevance and authority signals.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify top general directories like Google Business Profile, Yelp, Bing Places.
- Research industry-specific and geo-targeted directories relevant to your business.
- Create or claim listings ensuring accurate and consistent NAP and rich content.
- Add images and keyword-rich descriptions to each listing.
- Set reminders for ongoing citation building and monitoring.
Watch for
Neglecting niche directories misses targeted customer segments and authoritative listings.
Definition of done
Business is listed with accurate info on major local and industry-specific directories.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.