Add LocalBusiness structured data to website location and service pages.
- Add LocalBusiness structured data to website location and service pages1 cited source1 category
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Why this matters
Structured data provides search engines and AI systems clear, machine-readable business info, improving local results accuracy and discoverability.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Gather accurate business details: name, address, phone, hours, service areas.
- Generate LocalBusiness schema markup in JSON-LD format for each location page.
- Validate schema with testing tools like Google Rich Results Test.
- Embed schema into appropriate pages' HTML head or body.
- Monitor Search Console for related structured data errors and fix promptly.
Watch for
Lack of or inaccurate schema causes search engines to inaccurately infer business details, harming local SEO.
Definition of done
Pages have accurate LocalBusiness schema with consistent name, address, phone, hours, and service areas.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.