Add concise local business information with structured schema markup.
- Add concise local business information with structured schema markup1 cited source1 category
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Why this matters
Structured LocalBusiness schema helps Google understand and display essential business info, improving visibility in Google Search and Maps.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify core local business details: name, address, phone, hours, geo coordinates.
- Generate JSON-LD markup using schema.org LocalBusiness template.
- Embed JSON-LD in website header or relevant pages (homepage, contact, location pages).
- Validate correctness with Google Rich Results Test or Schema Markup Validator.
- Monitor Search Console enhancements report for schema detection and errors.
Watch for
Avoid inaccurate or incomplete schema data that can confuse search engines and harm ranking.
Definition of done
Google Rich Results Test shows LocalBusiness schema with accurate name, address, phone, hours, and geo coordinates on key pages.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.