Best SEO Checklist
ONE FOCUSED ACTION

Use LIVE badges and Indexing API for live stream videos.

Video SEO

1 checklist items

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    Why this matters

    LIVE badges and timely indexing updates enhance the visibility of live streams in search results, attracting real-time viewers.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Embed structured data for live streams including the 'liveBroadcast' property.
    2. Configure your site or platform to trigger Indexing API calls when live streams start and end.
    3. Test livestream pages using Google's Rich Results Test for valid live stream markup.
    4. Monitor search appearance for LIVE badges and indexing latency.
    5. Retain recording pages without LIVE badges for post-event discovery.

    Watch for

    Not signaling live streams misses opportunities to promote real-time engagement in search.

    Definition of done

    Live streams show LIVE badges in search and index updates reflect stream start and end promptly.

    Sources & attribution

    1. Video SEO best practices for ecommerce ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.