Create linkable assets such as free tools and original research for authority.
- Create linkable assets such as free tools and original research for authority1 cited source1 category
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Why this matters
Unique, valuable assets attract quality backlinks and improve domain authority.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify gaps where your data or expertise can offer unique insights or utilities.
- Develop free calculators, templates, or benchmarking tools.
- Publish original aggregated data with transparent methodology.
- Promote assets via targeted outreach to industry journalists and communities.
- Monitor backlink acquisition and organic referral traffic for impact.
Watch for
Avoid generic blog posts that offer little unique value or reference points for linking.
Definition of done
Published assets receive backlinks from relevant, authoritative sites and improve referral metrics.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.