Use descriptive link text that conveys destination or action.
- Use descriptive link text that conveys destination or action4 cited sources2 categories
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Why this matters
Clear link text improves accessibility by informing users, especially screen reader users, about the link's purpose, enhancing usability and SEO.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Review all links on the page for descriptive text.
- Replace vague phrases with specific descriptions of the link target.
- Ensure link text is unique on each page to avoid confusion.
- Use screen reader tools to validate link clarity.
Watch for
Avoid generic link texts like 'click here' or 'read more' which lack context.
Definition of done
All links use descriptive text that clearly indicates their destination or action.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.