Best SEO Checklist
ONE FOCUSED ACTION

Use absolute or root-relative URLs consistently in internal links.

Internal-link optimization

1 checklist items

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    Why this matters

    Mixed relative URL formats can create duplicate link targets splitting equity between URL variations.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Audit internal link URLs for format consistency.
    2. Convert all relative URLs to root-relative or absolute URLs per site standard.
    3. Implement rules or plugins to enforce URL formats during content creation.
    4. Verify sitemap URLs use matching format.
    5. Periodically check with crawl tools for varied URL versions.

    Watch for

    Relative paths cause crawl confusion and may dilute page authority signals.

    Definition of done

    All internal links use either absolute or consistent root-relative URLs, normalized across pages.

    Sources & attribution

    1. Internal Linking Best Practices ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.