Best SEO Checklist
ONE FOCUSED ACTION

Use Inline Citations with Structured Data to Support Factual Claims.

Entity-based SEO

1 checklist items

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    Why this matters

    Inline citations next to factual claims improve content verifiability and assist AI systems and search engines to attribute information correctly, strengthening entity signals.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Identify key facts and claims about your entity on each page.
    2. Add inline citation markers close to each claim in the visible text.
    3. Use schema.org citation properties (e.g., 'citation' or a custom property) in JSON-LD to mark citations.
    4. Validate citations with Rich Results Test and ensure they correlate with visible text.
    5. Regularly audit to maintain updated and functioning source links.

    Watch for

    Avoid embedding citations that link to irrelevant, private, or unverified sources which can confuse search systems.

    Definition of done

    All key factual statements on entity pages include visible, schema-marked citations linking to authoritative, corroborating sources.

    Sources & attribution

    1. Semantic SEO: step-by-step guide ↗
    2. Entity SEO: A Practitioner Evidence Map for the First Useful Test ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.