Best SEO Checklist
ONE FOCUSED ACTION

Implement in-app review prompts timed after positive user interactions.

App-store optimization

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    Why this matters

    Properly timed review prompts increase positive ratings and thereby improve ranking and trust.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Integrate platform-native in-app review APIs (SKStoreReviewController, Google Play In-App Review).
    2. Identify positive moments in user journey for prompting (e.g., after completing tasks).
    3. Configure prompts to avoid triggering on first app launch or excessive frequency.
    4. Monitor rating trends and user feedback post-implementation.
    5. Iterate timing and messaging based on data.

    Watch for

    Prompting reviews too early or randomly can annoy users and lower ratings.

    Definition of done

    Users receive review prompts after task completion or milestones, leading to increased 4-5 star reviews.

    Sources & attribution

    1. The Complete App Store Optimization (ASO) Guide for 2025 - Appight ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.