Place images near relevant descriptive text on the page.
- Place images near relevant descriptive text on the page2 cited sources1 category
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Why this matters
Search engines use surrounding text to understand image relevance; proximity boosts topical alignment and accessibility.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Review content layout to check image placement relative to supportive text.
- Move important images closer to pertinent paragraphs or headings.
- Avoid placing content images in unrelated areas like sidebars or footers.
- Use captions with semantic <figure> and <figcaption> where helpful.
- Verify improved cohesion with SEO page audits or content tools.
Watch for
Images next to unrelated text or in sidebars confuse crawlers and weaken contextual signals.
Definition of done
Images appear embedded within or adjacent to paragraphs that describe their content.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.