ONE FOCUSED ACTION

Complete ICP filing for domains targeting mainland China users.

Baidu SEO

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    Why this matters

    ICP filing is a mandatory trust signal for Baidu AI to prioritize mainland China websites in source selection.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Check your hosting provider's ICP filing process and requirements.
    2. Gather necessary business and domain documents.
    3. Submit ICP filing application and await approval (typically 20-30 business days).
    4. Display your ICP license number in website footer as required by regulations.

    Watch for

    Without ICP filing, mainland China-targeted sites face a significant disadvantage in Baidu AI visibility.

    Definition of done

    Your site shows improved crawl priority and citation probability in Baidu AI Search after ICP filing.

    Sources & attribution

    1. Baidu AI Search SEO ↗
    2. Baidu SEO Guide ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.