ONE FOCUSED ACTION

Ask customers for Google reviews with a systematic request process.

Small-business SEO

1 checklist items

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    Why this matters

    Genuine, positive reviews increase local trust signals and appear in Google local pack results.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. After service completion, send SMS/email with direct Google review link.
    2. Use a polite, scripted request (e.g., 'Thanks! Would you leave a quick review here?').
    3. Set a measurable goal (e.g., 5 new reviews per month).
    4. Track and follow up gently if permitted.
    5. Respond timely to all received reviews.

    Watch for

    Relying on sporadic or no review solicitation reduces visible reputation scores.

    Definition of done

    Achieve consistent monthly volume of new Google Business Profile reviews.

    Sources & attribution

    1. Local SEO Checklist for Small Businesses ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.