Ask customers for Google reviews with a systematic request process.
- Ask customers for Google reviews with a systematic request process1 cited source1 category
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Why this matters
Genuine, positive reviews increase local trust signals and appear in Google local pack results.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- After service completion, send SMS/email with direct Google review link.
- Use a polite, scripted request (e.g., 'Thanks! Would you leave a quick review here?').
- Set a measurable goal (e.g., 5 new reviews per month).
- Track and follow up gently if permitted.
- Respond timely to all received reviews.
Watch for
Relying on sporadic or no review solicitation reduces visible reputation scores.
Definition of done
Achieve consistent monthly volume of new Google Business Profile reviews.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.