Best SEO Checklist
ONE FOCUSED ACTION

Claim and optimize Google Business Profile listing.

Google Search SEO · International SEO · Local citation optimization · SEO Customer Onboarding · Small-business SEO

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    Why this matters

    Google Business Profile is critical for local SEO, eligibility, and map pack visibility.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Search for existing Google listing and claim ownership if present.
    2. Complete all profile fields with canonical NAP, business hours, categories, and photos.
    3. Respond to reviews and maintain ongoing profile updates.
    4. Verify no duplicate or conflicting profiles exist.

    Watch for

    Failure to claim or optimize can cause suppressed or suspended listings, reducing visibility.

    Definition of done

    A verified and fully completed Google Business Profile with accurate NAP and engaging info.

    Sources & attribution

    1. Local Citations Guide ↗
    2. NAP Consistency Checker 2026: Local Citation Audit ↗
    3. SEO Best Practices for B2C ↗
    4. Local SEO Checklist for Small Businesses ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.