Standardize primary and secondary categories across all franchise locations' GBP.
- Standardize primary and secondary categories across all franchise locations' GBP2 cited sources2 categories
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Why this matters
Inconsistent categories confuse search algorithms and reduce ranking potential across locations.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Audit existing GBP categories for all locations.
- Agree on exact primary and secondary categories representing the brand consistently.
- Update listings for uniform category assignments.
- Educate franchisees on category usage guidelines.
- Monitor changes monthly to avoid unauthorized edits.
Watch for
Mixed categories scatter ranking signals and confuse customers about core services.
Definition of done
All GBP listings use standardized categories aligned with the franchisor's core business.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.