Build and maintain consistent internal linking structure between franchise locations and regions.
- Build and maintain consistent internal linking structure between franchise locations and regions2 cited sources1 category
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Why this matters
Strong internal linking boosts crawlability and strengthens geographic and topical relevance.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Develop a sitemap reflecting franchise site hierarchy hub > region > location.
- Ensure HTML links to every location page from region and hub pages.
- Avoid using JavaScript-only navigation for primary location discovery.
- Regularly crawl site to identify orphaned location pages.
- Update site navigation to remedy gaps promptly.
Watch for
Orphaned location pages with only JavaScript locators reduce discoverability and ranking.
Definition of done
A clear hierarchy linking hub, regional, and location pages exists and is crawlable without JavaScript dependence.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.