Include limited, properly escaped HTML in FAQ answers to enhance clarity.
- Include limited, properly escaped HTML in FAQ answers to enhance clarity1 cited source1 category
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Why this matters
Using lists, links, and formatting in answers improves user comprehension and engagement while remaining compatible with search engines.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Use <b>, <i>, <ul>, <ol>, <li>, <br>, <a> tags only within answer text.
- Escape all double quotes inside HTML attributes with backslashes.
- Avoid line breaks and use <br> tags instead.
- Test JSON-LD validity using a JSON validator and Google's Rich Results Test.
- Review rendered FAQ answer display in browsers and search previews.
Watch for
Improperly escaped HTML can break JSON-LD syntax or trigger schema errors.
Definition of done
FAQ answers include valid bold, lists, and links that render well and pass validation.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.