Best SEO Checklist
ONE FOCUSED ACTION

Manage sameAs links quality and consistency across external profiles.

Entity-based SEO

1 checklist items

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    Why this matters

    Consistent, authoritative sameAs links strengthen entity identity and reduce ambiguity for AI and search engines.

    A STARTING-POINT EXAMPLE

    Hypothetical standard operating procedure

    Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.

    1. Inventory all external profiles linked via sameAs (LinkedIn, Crunchbase, Wikidata, etc.).
    2. Validate link availability and authority of each external entity URL.
    3. Replace low-quality or outdated links with official, authoritative profiles.
    4. Document sameAs URLs in a central entity management system.
    5. Audit sameAs links quarterly to remove broken or duplicate entries.

    Watch for

    Dead, generic, or conflicting sameAs links degrade entity trust and citation likelihood.

    Definition of done

    All entities list verified authoritative sameAs URLs, with no broken or low-trust references.

    Sources & attribution

    1. Entity-based SEO Guide by AISO Hub ↗

    Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.