Create and validate a canonical hub page for each key entity.
- Create and validate a canonical hub page for each key entity2 cited sources1 category
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Why this matters
A clear, authoritative hub page uniquely identifying an entity improves search engines and AI systems' understanding and trust of the entity’s identity and relationships.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify major entities your site represents (organizations, products, people, concepts).
- Develop one definitive page per entity with clear, concise description and disambiguation.
- Add accurate Organization or ProfilePage schema with proper sameAs and identifiers.
- Link to the hub from supporting content pages and ensure spoke pages link back.
- Validate schema using Rich Results Test and verify indexing in Search Console.
Watch for
Avoid splitting one entity’s identity across multiple thin or duplicate pages, which confuses search systems and dilutes signals.
Definition of done
A canonical hub page exists for each major entity with comprehensive, well-structured content and accurate schema markup reflecting visible data.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.