Demonstrate EEAT by citing credible sources and displaying author expertise.
- Demonstrate EEAT by citing credible sources and displaying author expertise2 cited sources2 categories
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Why this matters
Search engines reward content clearly authored by trusted experts with supporting citations.
Hypothetical standard operating procedure
Adapt this example to your site, access, tools, and change process. It is our suggested procedure, informed by the sources below.
- Identify qualified authors or contributors with subject matter expertise.
- Add detailed author bios with credentials and relevant experiences.
- Cite reputable and primary sources prominently within content.
- Link to reputable institutions and official regulations as appropriate.
- Ensure compliance with transparency standards and legal disclaimers.
Watch for
Lack of authoritative signals causes poor ranking and reduces user trust.
Definition of done
Content includes verifiable references and author bios with credentials.
Sources & attribution
Original checklist wording and example SOP by Best SEO Checklist, using source-grounded AI assistance. Editorial contact: Ted Kubaitis, @tedkubaitis on Teams. Check current source guidance before implementation.